Sheer brilliance, or public relations insanity? Well-crafted humourous take on things, or unmitigated flop at the starting gate? You decide.
There’s no denying that of late, all sorts of rumours have been flying about concerning Lotus the brand, ever since DRB-Hicom’s deal in taking a majority stake in Proton came about. Plenty of uncertainties, for sure.
Aside from the Lotus vs Lotus brouhaha, the most recent turn of events certainly didn’t make things any clearer, or signal a clear intent as to where the marque is heading – last week, it was reported that Lotus F1 had ended its title sponsorship deal with Group Lotus, but will continue using the name in Formula 1.
It’s all getting rather murky, but nothing like an explanation to help clear things, and with that, the brand earlier issued a press release in what it hopes will go a long way in dispelling uncertainties and dismantling half-truths about matters.
It’s rather different from the norm though, the statement; the PR folk at GL have certainly gone about things by adopting a, shall we say, very different slant on things, and like just about everyone else, we’re going to run it for you verbatim; editing a release crafted as such would just remove all of the flavour.
Read more HERE.