The Prevé will be Proton’s first global car.
Indeed, Proton says that with this car, it has taken its standard operating procedure, shaken it and turned it on its head. Two notable processes, among many others, have been implemented: simultaneous engineering and early vendor involvement. Proton claims that it has already nipped many problems in the bud. It is something they desperately and urgently need to get right.
The point is, Proton has a different goal, and is no longer content with making cars that are just ‘good enough’ for Malaysians, but something with a far more global outreach. The term ‘domestic market’ to Proton now means the whole of ASEAN, specifically, Thailand and Indonesia. And this ‘rethinking’ starts with the Proton Prevé.
As we already know, the Prevé will be Proton’s first global car. The first launch will happen in Malaysia, which is obvious. Three months down the road, Thailand and Indonesia will be getting the car, and the Aussies will see the Prevé a few months after that. While right-hand drive cars are the immediate focal point, a left-hand drive version is on the cards, aimed at the Middle-Eastern market.
Read more HERE.